Featured Service

The Content ROI Center offers a range of strategic consulting, creative and outsourcing services designed to help marketing organizations optimize the way they develop, deliver and promote digital content to engage customer markets. The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns.



point of view

"Like all companies, we are adapting to how our customers’ buying behavior is evolving; therefore, we are evolving as well."

Alcatel-Lucent Enterprise's Ed Youngblood discusses how the organization's content strategy is evolving to keep pace with constant changes in media and consumer buying behavior.



Highlighted initiatives

Establishing and Enriching the
Content Supply Chain

This white paper details best practices in applying supply chain thinking to creative content development and delivery.
Click here to view the reports»


Marketing organizations must become more effective in how they develop, deliver and promote digital content to engage customer markets.
The Content ROI Center is a go-to source of thought leadership and services to help marketers more fully leverage the power of content to grow business opportunities and brand presence. We work with global marketing leaders to identify and overcome pain points, define best-in-class practices and resources, educate marketing teams, and design winning themes and campaigns...